TRIUMPH BONNEVILLE HEUER

TRIUMPH BONNEVILLE HEUER

You’re looking at a British bike painted in the colors of an American oil company, designed to promote a Swiss watch made famous by a French motor race. Yes, it’s a stretch. Triumph has always paid a lot of attention to marketing, and especially to what you might call ‘brand association’. It probably started back in 2005, when we had limited edition Bonnevilles customized by the English designer Paul Smith. Today, we have the Triumph Bonneville Heuer, which was unveiled in Paris by the English F1 driver Lewis Hamilton. The motorcycle is a one-off to mark the 40th anniversary of the Heuer Monaco watch and the 50th anniversary of the Bonneville itself. And of course, Steve McQueen makes the obligatory appearance too: he wore a Heuer Monaco in 1971′s Le Mans.